Grace Cannell’s Rhetoric Blog

Attention getter: What do you think of when you hear the name Alexa? Introduction: Show Commercial, a brief overview of the topics being discussed in the speech Purpose: Brand Recognition Repetition:  "Amazon" Credibility in the company "Alexa" Putting a name to the product helps you remember Brand Logos in the setting in the ending Humor Dialogue jokes are funny and make the audience happy (pathos) an intended audience is a broad group that includes varying races, ages, and genders Unexpected Responses Not what you would think the answer to the questions would be Celebrity Cameos Credibility If my favorite musician endorses the amazon Alexa than it must be good Use examples, like Cardi B, Gordon Ramsay, Etc. Effectiveness: Does this commercial make you want to buy the product? YES, because the commercial is relatable Relatabliness Location The characters are in locations that their intended audience would ...

https://youtu.be/J6-8DQALGt4     The commercial I have selected is for the Amazon's Alexa.  The "author" of this commercial is the massive company that is Amazon. Amazon made this commercial with the intended purpose of getting people to buy the Amazon Alexa. The targeted audience seems to be directed to a wide variety of people. The actors in the commercial are different ages, genders, and races, implying that the product is intended for all people to purchase and enjoy using.     Ethos and pathos are the most strong in this commercial. Pathos is used in this commercial by its use of humor. The whole premise of the commercial is that Alexa "lost" her voice and that other people/celebrities are answering peoples questions while Alexa is sick. For example, Gordon Ramsay makes fun of someone who is trying to make a grilled cheese. Another example is when they make a joke about country music. This will make people laugh, when looking at the produ...

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