Skip to main content

Speech #1 Outline

Attention getter: What do you think of when you hear the name Alexa?

Introduction: Show Commercial, a brief overview of the topics being discussed in the speech

Purpose: Brand Recognition

  1. Repetition: 
    1. "Amazon"
      1. Credibility in the company
    2. "Alexa"
      1. Putting a name to the product helps you remember
    3. Brand Logos
      1. in the setting
      2. in the ending
  2. Humor
    1. Dialogue
      1. jokes are funny and make the audience happy (pathos)
        1. an intended audience is a broad group that includes varying races, ages, and genders
      2. Unexpected Responses
        1. Not what you would think the answer to the questions would be
    1. Celebrity Cameos
      1. Credibility
        1. If my favorite musician endorses the amazon Alexa than it must be good
        2. Use examples, like Cardi B, Gordon Ramsay, Etc.
Effectiveness: Does this commercial make you want to buy the product?

YES, because the commercial is relatable
  1. Relatabliness
    1. Location
      1. The characters are in locations that their intended audience would likely be
        1. reiterate intended audience
        2. examples: in the home, at the party, in your office doing homework
    2. Questions
      1. The questions that are asked are common for their intended audience
        1. shows what the Alexa can do, the range of abilities

1. Through the script and use of celebrity cameos, it shows the diversity of what kind of questions and uses the Alexa can have

Conclusion: The effective use of humor and celebrity cameos creates a trusted feeling of happiness when thinking of the Alexa. and by repeating the name of the product and the company associated continues in helping the audience remember the product.  Because the audience is able to remember the brand and see the endless options one can do with an Alexa, there is a very big chance one will buy the product

Comments

Post a Comment

Popular posts from this blog

Synthesis Chart

This is a screenshot of the chart i made using google docs. I don't plan on conducting a survey, but here are some questions I would ask 1.) How old are you? 2.) What is your identified gender? 3.) On a scale of 1-5, how much do you think your actions are influenced by others? 4.) Have you ever personally experienced someone trying to use these techniques on you? 5.) Have you ever heard of these compliance strategies?
Post a Comment
Read more

Sources for Writing Assignment One

1.)  https://ir.uiowa.edu/cgi/viewcontent.cgi?article=1237&context=honors_theses This is a paper is titled,  Examining Risk Factors for Anxiety and Negative College Adjustment For First Year College Students. It is an academic source because it explains new findings from an experiment conducted by a University of Iowa graduate student. I plan on using this source to explain the structure used by psychologists debriefing an experiment and its findings. Such papers are consistently organized the same starting with the abstract, the going into its method, procedure, and then the results of the study. 2.) https://www-sciencedirect-com.proxy.lib.uiowa.edu/science/article/pii/S0191886917300430 This paper is titled,  Unhealthy perfectionism, negative beliefs about emotions, emotional suppression, and depression in students: A mediational analysis. It is also an academic source because it encloses its new experimental findings to the psychological field. I plan on a...
Post a Comment
Read more

Explanation of Writing Assignment #1

This assignment is comparable to a basic research paper done in normal English courses but is more personal due to the author's connection to the subject matter. The purpose of the first assignment is to learn more about the style of writing required for the author's intended profession. The essay becomes personal to the author through the questions asked in the interview conducted with someone in the specific field being researched.  We are required to write a five-page double-spaced paper explaining the different writing styles and writing skills necessary for the specific profession. The paper must include six written sources and at least three should be academic sources and three non-academic sources are also required. This paper is a good way for students to study and understand the writing responsibilities they will have and the writing skills they will need going into their future careers. Questions: What is the difference between academic and non-academic sources?...
Post a Comment
Read more