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Commercial Analysis

https://youtu.be/J6-8DQALGt4

    The commercial I have selected is for the Amazon's Alexa.  The "author" of this commercial is the massive company that is Amazon. Amazon made this commercial with the intended purpose of getting people to buy the Amazon Alexa. The targeted audience seems to be directed to a wide variety of people. The actors in the commercial are different ages, genders, and races, implying that the product is intended for all people to purchase and enjoy using.

    Ethos and pathos are the most strong in this commercial. Pathos is used in this commercial by its use of humor. The whole premise of the commercial is that Alexa "lost" her voice and that other people/celebrities are answering peoples questions while Alexa is sick. For example, Gordon Ramsay makes fun of someone who is trying to make a grilled cheese. Another example is when they make a joke about country music. This will make people laugh, when looking at the product they later people will there will be a happy feeling associated with the product making people more likely to buy it. and  Ethos is shown throw the multiple celebrity cameos. One would think, if Cardi B likes the Alexa, I would also like the Alexa, in turn increasing credibility. In addition to celebrity endorsement, the company uses its own name as credibility. Whenever addressing the Alexa, it proceeds to remind the audience that its Amazon's Alexa. Amazon is a massive company that many people use daily and trust. By including the name on the product more people are going to consider buying the Alexa.

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