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Speech #1 Outline

Attention getter: What do you think of when you hear the name Alexa?

Introduction: Show Commercial, a brief overview of the topics being discussed in the speech

Purpose: Brand Recognition

  1. Repetition: 
    1. "Amazon"
      1. Credibility in the company
    2. "Alexa"
      1. Putting a name to the product helps you remember
    3. Brand Logos
      1. in the setting
      2. in the ending
  2. Humor
    1. Dialogue
      1. jokes are funny and make the audience happy (pathos)
        1. an intended audience is a broad group that includes varying races, ages, and genders
      2. Unexpected Responses
        1. Not what you would think the answer to the questions would be
    1. Celebrity Cameos
      1. Credibility
        1. If my favorite musician endorses the amazon Alexa than it must be good
        2. Use examples, like Cardi B, Gordon Ramsay, Etc.
Effectiveness: Does this commercial make you want to buy the product?

YES, because the commercial is relatable
  1. Relatabliness
    1. Location
      1. The characters are in locations that their intended audience would likely be
        1. reiterate intended audience
        2. examples: in the home, at the party, in your office doing homework
    2. Questions
      1. The questions that are asked are common for their intended audience
        1. shows what the Alexa can do, the range of abilities

1. Through the script and use of celebrity cameos, it shows the diversity of what kind of questions and uses the Alexa can have

Conclusion: The effective use of humor and celebrity cameos creates a trusted feeling of happiness when thinking of the Alexa. and by repeating the name of the product and the company associated continues in helping the audience remember the product.  Because the audience is able to remember the brand and see the endless options one can do with an Alexa, there is a very big chance one will buy the product

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